Carl Johnson, has over 15 years experience in Internet Technologies. He operates two successful businesses online, and specializes in helping others do the same.

Hi there! I've been building and marketing web sites full time since 1999. Nowadays every high school kid can put together a site. However, hardly anyone knows how to effectively market them, especially those belonging to individuals or small businesses.

Professional marketing companies specialize in single methods, most often search engine optimization (SEO). To do properly this can take thousands of dollars, yet provide no guarantee of results.

Not only that it can take months to get listed, and may not even be the best way to market your particular business. Do you think an SEO company will tell you that?

I'll take a look at your specific business, industry, and competitors. I'll do the market research to ensure that the proper method is used for you.

In most cases pay-per-click campaigns are the least expensive, most effective, and most controllable. When they are carefully designed and rolled out by an expert. Doing it incorrectly can put you out of business quicker than you can say 'where did all my money go?'

I've made all the mistakes, and paid the cost. I've learned what works and what doesn't.

Sincerely,

I specialize in developing customized, pay-per-click internet marketing campaigns for small to mid-sized businesses, and individuals. Contact me if you are interested in learning how I can help.

What's pay-per-click?
It's the best way to market your site online today. It's a way to circumvent the costly, difficult and long waits associated with the old way of submitting your site to search engines. If you started today, in about 1 week, you'd be seeing increased traffic, highly targeted visitors searching for exactly what you offer, and are willing to pay.

For most businesses, a package deal such as the ones listed here will be extremely effective. You simply choose how much exposure and market saturation you want (which translates into targeted traffic and sales). A deposit gets me started. When your site is fully listed, and traffic is pouring in, you pay the remainder.

Internet Marketing/Promotion Package Deals

Basic Pay Per Click Campaign ($800):

12 listings with custom Titles, descriptions, and Tracking URLs. Guaranteed top three search engine placement across 80% of the web, for each of 12 key phrases, including but not limited to MSN, Alta Vista, Yahoo, Lycos, About, Overture.

Includes initial market research, competitive analysis, and competitor pricing comparisons.

'Silver' Pay Per Click Campaign ($1200):

24 listings with custom Titles, descriptions, and Tracking URLs. Guaranteed top three search engine placement across 80% of the web, including but not limited to MSN, Alta Vista, Yahoo, Lycos, About, Overture.

Includes initial market research, competitive analysis, and competitor pricing comparisons.

'Gold' Pay Per Click Campaign ($2000):

48 listings with custom Titles, descriptions, and Tracking URLs. Guaranteed top three search engine placement across 80% of the web, including but not limited to MSN, Alta Vista, Yahoo, Lycos, About, Overture.

Includes initial market research, competitive analysis, and competitor pricing comparisons. Includes a statistics report after first month.

'Platinum' Pay Per Click Campaign ($4800):

Up to 100 total listings, 80 on Overture, 20 on Goggle's Adwords (suggested split), each with unique and custom written Titles and Descriptions, each with unique Tracking URLs. Guaranteed top three search engine placement across most of the web including but not limited to MSN, Alta Vista, Yahoo, Lycos, About, Overture, Google.

Includes initial and continuing market research, competitive analysis, and competitor pricing comparisons. Includes 3 months of monitoring, stats, along with tracking and rewriting titles and descriptions as needed. Includes one full day of onsite training/consultation to teach how to interpret web logs, traffic reports, Overture specific metrics, as well as customized consultation for their business specifically in how to maintain a long-running campaign, strategies on writing web copy that sells, methods to automate lead generation and other business tasks, how to use sequential auto responders to boost sales without adding labor, how to best set up in-house or 3rd party databases for purposes of collecting, segregating, and marketing to online generated leads, how to set up and effectively market to an in-house newsletter, various methods to automate and track prospect follow ups and back-end sales, and limited general consultation on the best way to continue using Internet related technologies to achieve corporate goals.

Also includes a web marketing rollout plan, the customer can use (or hire me to run - this is the plan only). This takes a look at their specific business model and takes into consideration the market research already performed and lists in detail the most effective add-on campaigns to launch once the pay-per-click campaign is performing effectively. This can include 3rd party newsletter media buys, banner ads on related industry sites, USENET marketing (with do's and don'ts on how to perform it), paid forum advertising, utilizing P2P networks, affiliate programs (joining and/or running one themselves), link sharing, portal sites, press releases, free publicity, offline marketing methods, pop-up or pop-under media buys, etc. Also includes one full year of free phone consultation (within reason, business hours only, Eastern Standard Time), or email. Clients are also locked into discounted consultation or service rates for one full year).

NOTE: Customer is responsible for creating appropriate accounts with pay per click service providers, providing me with account info such that I can implement and monitor the campaign, adding and replenishing funds. These funds, paid directly to these service providers represent the actual payments for traffic delivered. You only pay when targeted traffic is successfully directed to your site. Customer is also responsible, unless otherwise noted, to use my recommendations to make changes to their web sites in order to most effectively convert traffic to sales.